REASONS EVERY BUSINESS SHOULD HAVE A REGISTERED TRADEMARK

I get surprise when I meet people who do not find it necessary to have or register a trademark. A trademark is very important in the growth and advancement of a product or service. It is an easy way of identifying a particular product or service without reading through the name of the company or business.

Trademark is used to distinguish a particular product or service from others in the market. It is also known as brand. For instance, in Nigeria, when you see the picture of an elephant on a blue or yellow background, First bank comes to the mind. The same goes with other banks, businesses, service providers, political parties that have a trademark.

Trademark is a recognizable sign, design or expression which identifies products or services of a particular source from those of others. It could be a sign, letter, color, expression, logo, image, design e.t.c Trademarks used to identify services are usually called service mark. A trademark can be attached to the package, label, voucher, letter head, the product or the company’s building.

Six reasons why a product or service should have a trademark.

   1.     Trademark is used to identify a brand owner of a particular product or services. It makes all your services and products yours and no one else’s.

   2. . The owner of a registered trademark has exclusive legal right over his trademark and against any person who is making use or intends to use the trademark.

   3.  Trademark are effective communication tools. It communicates intellectual and emotional attributes and messages about you, your company, your company’s reputation, your products and services. Your trademark will be recognized despite the language, for instance, the trademark of Nike, Microsoft, Apple, e.t.c can be recognized in any part of the world.

4 4. Trademark makes it easy for customers to find you. Trademark can easily attract customers and distinguish your products and services from that of others in the market.

5 5. Trademark is a valuable asset that can be sold and transferred. The more the business grows, the more the value of the trademark appreciates. Your trademark can lead to the acquisition of your business by a larger corporation.

6 6. Consumers purchasing decisions are to some extend influenced by trademarks and the reputation such brand represent.

For all the entrepreneur intending to grow a billion dollar business, register your trademark now.  Do not be overwhelmed at how small your business is today and the challenges you are facing. Stay focused in building your business. If you don’t register your trademark today, a time may come when you will wish you did.

For your swift business registration and other legal services, contact:

 JUVIC LEGAL CONSULT

09026228314

Jviclegalconsult@gmail.com